Sep 25, 2018 | Law Firm Marketing, Local SEO
Most law firms operate within a particular geographic market. As such, it is critical that you have a Google My Business account. To sign up, visit: https://business.google.com Provide all the information Google asks for. Make sure that you give a complete, valid...
Aug 15, 2018 | Google AdWords, PPC
When running law firm PPC ads, you need to make your ads as big and bold as possible. Paid search clicks in the legal industry tend to be very expensive, so anything you can do to improve your click-through rates (and thus possibly lower your click costs) will help...
Aug 1, 2018 | Google AdWords, PPC
In the legal world, a single lead can be extremely valuable – possibly worth many thousands of dollars, and in some cases even millions. For that very reason, attorney PPC clicks (especially Google Ads) tend to be very expensive. It’s simple economics – supply and...
Jul 18, 2018 | Google AdWords, Law Firm Marketing
The tighter the coupling between a search term or advertisement, and the website destination, the higher the quality of that visit. Likewise, the fewer options you give the visitor to the page, the more likely it is that the person will do what you want him or her to...
Jun 24, 2018 | Google AdWords, PPC
You’ll find that your Google AdWords and other paid search marketing efforts for your law firm will be more successful if you approach things much like how you do a search engine optimization campaign. Google likes for things to be congruent. It likes for things to...
Jun 23, 2018 | Keyword Research, SEO
The search engine optimization (“SEO”) process starts with a task called keyword research. Look at it like this: there is a whole universe of search queries that people all over the world are using to search for all kinds of stuff online. Out of that universe, there...
