Taking a Local Approach to Your Law Firm SEO

A law firm needs to think locally. If you practice law in Raleigh, North Carolina, you are not concerned with what someone in Beverly Hills see when they search Google for the legal services you provide. You want people within some radius (maybe a couple hundred...

Law Firm SEO Keyword Research – Getting Started

The search engine optimization (“SEO”) process starts with a task called keyword research. Look at it like this: there is a whole universe of search queries that people all over the world are using to search for all kinds of stuff online. Out of that universe, there...